Banh–Mi–Ba
Food & beverage, 2025
Banh-mi-ba is built on something simple. Good food, a crispy baguette, honest ingredients, and craftsmanship rooted in Vietnamese tradition. As the brand began to grow, it was necessary to give this foundation a clear direction and a refined, long-term sustainable form.
For Banh-mi-ba, we developed a brand and communication strategy built on product quality, the crispiness of the baguettes, honesty, and Vietnamese tradition. We designed a complete visual identity and unified the brand’s visual and communication expression across all channels.
Our collaboration included product and mood photography and video production, content creation, social media communication setup, and participation in the design solution for the new branch in Černý Most. We also designed merchandise and staff clothing to reinforce a consistent brand identity in daily operations.
Our goal was to create a consistent and long-term sustainable brand that remains youthful, honors tradition, and never compromises on quality.
- Client
- Banh–Mi–Ba
- Scope
- Strategy, Brand Identity, Merch, New branch design support, Social media strategy and content creation
- Credits
- Zdeněk Šemro Creative and Strategy Director
- Pavel Štutzbart Graphic Designer
- Estela Cmuntová Content Creator
- Dima Shelenev Product Photo and Video
- Klára Friedrichová Project Manager
Press(2)
