WELOVEFUN
Influencer marketing, 2024
WELOVEFUN is built on experience, energy, and emotion. It works with influencers, young creators, and content that naturally performs on social media. Our task was to clearly define and anchor these values, and translate them into a unified and distinctive way the brand communicates and presents itself.
For WELOVEFUN, we conducted a brand DNA revision and developed a new brand and communication strategy that clearly defines the brand’s essence, values, and long-term direction. The brand’s character as a social media label working with influencers naturally shaped its overall communication approach.
Building on this foundation, we designed a new visual identity, unified the tone of voice across channels, and delivered the web design. The focus was placed on energy, authenticity, and emotion, while maintaining clarity and consistency. The result is a cohesive and understandable brand system that strengthens the brand’s identity and long-term recognizability.
- Client
- WELOVEFUN
- Scope
- Brand Strategy, Communication Strategy, Visual Identity
- Credits
- Zdeněk Šemro Strategy and Creative Director
- Pavel Štutzbart Graphic Designer
- Klára Friedrichová Project Manager
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