VOIX
Smart Home, 2026
VOIX, the premium audio, home cinema and smart home brand of the Fidurock group, has a new strategy and visual identity. We built it on research with customers and on a single idea: technology should be a pleasure, not a spec sheet.
The brief was to unify VOIX across the showroom, the e-shop and installations for homes and businesses, and to talk about more than technical parameters. Qualitative research and customer interviews pointed to three pillars: simplicity, enjoyment and trust.
The symbol is a signal that travels both ways: four arms send it out and draw it back into a single centre, in a playful way, the way sound, light and picture move through a smart home. A minimal wordmark, a palette of sand, cream, taupe, black and white, and a bold typographic layer give the restrained base its energy.
The PLAY SMART concept connects the practical side of smart technology with its playful side, next to comfort, safety and savings. The hero spot shows a man who starts the light, blinds and picture with one gesture, then lets the music carry him away.
- Client
- VOIX (Fidurock)
- Scope
- Strategy, Brand Identity, Communication Concept, Campaign
- Note
- E-commerce customer experience by Blackfish
- Credits
- Zdeněk Šemro Creative Director
- Marek Kocák Strategy Director
- Pavel Štutzbart Graphic Designer
- Kristýna Lugmajerová Account Director
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