Fidurock
Investment, 2024
Just as Fidurock real estate investment fund revitalizes historic city center buildings and brings them back to life, we have revitalized the Fidurock brand itself. To bring more life and energy into the world of investing.
For the real estate investment group Fidurock, we created a new symbol to complement the existing logotype. We developed the brand strategy, introduced the new claim “Investujte s klidem”, and refreshed the brand with a new color palette.
The goal was to unify the brand and set it apart within the current investment market. We also designed and built a tailor-made website, including a fully customized administration system.
The symbol is inspired by ornamental shapes found on the façades of historic buildings in city centers, which are the primary focus of Fidurock’s investments.
- Client
- Fidurock
- Scope
- Strategy, Branding Identity, Web Design, Communication
- Credits
- Zdeněk Šemro Creative and strategy Director
- Jan Kočenda Brand Strategist
- Pavel Štutzbart Graphic Designer
- Jakub Theimer Development Lead
- Tomáš Zajac Lead UX/UI Designer
- Klára Friedrichová Project Manager
Press(2)
