# Boldie Collective

> Boldie Collective is a brand studio in Prague. Strategy, visual identity, websites, communication and production for brands like FC Zbrojovka Brno, Jägermeister and Fidurock.

Boldie Collective is a brand studio based in Prague, Czech Republic (Haštalská 9, Praha 1). Services: brand strategy, visual identity, web design, communication and production. Contact: hello@boldie.cz. Website: https://boldie.cz/

Our team is an internal collective of shared ambitions. We operate on a singular premise: a devotion to rigor, aesthetic clarity, and zero shortcuts. We are the architects of the vision we invite partners to join.
A Prague based studio operating at the intersection of creative direction, strategic positioning, and visual systems.

## Pages

- [Work](https://boldie.cz/work): all projects
- [Studio](https://boldie.cz/studio): team, approach, clients
- [Full text for LLMs](https://boldie.cz/llms-full.txt)

## Projects

- [FC Zbrojovka Brno](https://boldie.cz/work/fc-zbrojovka-brno): Sport, 2026; client FC Zbrojovka Brno. FC Zbrojovka Brno is built on a strong connection to Moravia and its supporters. The new visual identity translates this foundation into a shield-shaped monogram inspired by Moravian symbolism, combining strength, function, and a contemporary design approach. Designed to work without the club name, the mark is simple, distinctive, and adaptable across all touchpoints.
- [Banh–Mi–Ba](https://boldie.cz/work/banhmiba): Food & beverage, 2025; client Banh–Mi–Ba. Banh-mi-ba is built on something simple. Good food, a crispy baguette, honest ingredients, and craftsmanship rooted in Vietnamese tradition. As the brand began to grow, it was necessary to give this foundation a clear direction and a refined, long-term sustainable form.
- [WELOVEFUN](https://boldie.cz/work/welovefun): Influencer marketing, 2024; client WELOVEFUN. WELOVEFUN is built on experience, energy, and emotion. It works with influencers, young creators, and content that naturally performs on social media. Our task was to clearly define and anchor these values, and translate them into a unified and distinctive way the brand communicates and presents itself.
- [Zlati Grič](https://boldie.cz/work/zlatigric): Winery, 2025; client Zlati Grič. Zlati Grič is a Slovenian winery with a distinctive identity rooted in the character of its terroir. (Identity and label design concept by another studio.)
- [Jägermeister – Led patří nám](https://boldie.cz/work/jagermeister): Beverages, 2025; client Mast-Jägermeister. Jägermeister has long been closely associated with ice, with cold, intensity, and defining moments. The 2025 Ice Hockey World Championship presented an opportunity to clearly reaffirm this connection and transform it into a bold and confident campaign.
- [Fidurock](https://boldie.cz/work/fidurock): Investment, 2024; client Fidurock. Just as Fidurock real estate investment fund revitalizes historic city center buildings and brings them back to life, we have revitalized the Fidurock brand itself. To bring more life and energy into the world of investing.
- [Near Living](https://boldie.cz/work/nearliving): Real estate, 2025; client Near Living. Near Living was conceived as a residential development project with the ambition to offer more than just new housing. Our task was to establish a clear strategic foundation, define its character, and transform it into a brand capable of standing strong in a competitive market while effectively reaching its target audience.
- [Lužan](https://boldie.cz/work/luzan): Sport, 2026; client FC Zbrojovka Brno. Lužan is the new mascot of FC Zbrojovka Brno. The dragon, born from the idea of awakening football in Brno, got its own character, personality and look for the stadium and digital channels.
- [The Spot](https://boldie.cz/work/the-spot): Fitness, 2026; client The Spot. A concept for a high-end fitness club for women, built on the idea that true luxury today is not a thing but a rare experience. The project was ultimately not realised.
- [Livimi](https://boldie.cz/work/livimi): Residential living, 2026; client Fidurock. Livimi is a new residential brand from the Fidurock group. We created the name and an identity built on warm colours, a simple monogram and the idea of living at the heart of things.

## Studio

Approach: Strategy, Visual identity, Web, Communication, Production.

Clients include: Škoda, Jägermeister, Česká spořitelna, FC Zbrojovka Brno, Zlati Grič, CME, Nova, Fidurock, WELOVEFUN, Banh–Mi–Ba, Near Living.

Client testimonial: “Boldie stands out not just for design talent, but for their ability to turn vision into something that feels alive. We felt heard, understood, and in the best hands creatively.” — Hung Le, CEO, Banh–Mi–Ba

## Contact

- Email: hello@boldie.cz
- Address: Haštalská 9, Praha 1
- Instagram: https://www.instagram.com/boldie.cz/